How Do Malls Make Money?

How Do Malls Make Money?

Have you ever wondered how malls are able to generate revenue and stay profitable? In this blog article, I will share with you the answers to the question, “How Do Malls Make Money?” Whether you’re a curious shopper or a budding entrepreneur looking to understand the inner workings of the retail industry, this article will provide you with valuable insights.

As a Business Research guru with a passion for helping people find answers, I have delved into the world of malls and their revenue streams. Throughout my experience, I have come across various strategies and tactics that malls employ to make money. From leasing spaces to retailers, charging fees for amenities and services, to hosting events and promotions, malls have multiple avenues through which they generate revenue.

In my opinion, malls have become more than just shopping destinations; they have transformed into experiential hubs. By creating an immersive and engaging environment, malls attract not only shoppers but also businesses and advertisers who want to reach a large and diverse audience. This shift in focus has allowed malls to diversify their income sources and explore new opportunities for revenue generation.

In this article, you can expect to find the best-researched analysis on how malls make money. I have delved into industry reports, conducted interviews with industry experts, and analyzed real-life case studies to provide you with a comprehensive understanding of the topic. So, if you’re curious about the financial dynamics behind malls and want to gain a deeper insight into their revenue models, keep reading to discover the intriguing world of mall economics.

How Do Malls Make Money?


Malls have become a cornerstone of modern society, providing a one-stop destination for shopping, entertainment, and socializing. But have you ever wondered how these vast complexes generate their income? In this article, we will delve into the fascinating world of mall economics and explore the various revenue streams that keep these bustling retail centers afloat.

Rent from Retailers

One of the primary sources of income for malls is the rent paid by retailers. These establishments lease space within the mall to set up their shops, boutiques, or kiosks. The rental fees are typically based on the size and location of the store, with prime spots commanding higher rates. This income stream forms the backbone of a mall’s revenue, as it allows them to cover operational costs and generate profits.

Ancillary Services

Malls offer more than just retail space. They often provide a range of ancillary services, such as advertising opportunities, event hosting, and parking facilities. Advertising within the mall premises allows businesses to reach a captive audience, while hosting events like concerts or exhibitions attracts visitors and generates additional income through ticket sales or sponsorship deals. Parking facilities, whether free or paid, also contribute to a mall’s revenue stream.

Common Area Maintenance Charges

To maintain the mall’s common areas, such as walkways, restrooms, and parking lots, malls charge retailers a fee known as common area maintenance (CAM) charges. These charges cover the costs of cleaning, maintenance, security, and other services necessary to keep the mall running smoothly. CAM charges are usually calculated based on the retailer’s proportionate share of the total leasable area within the mall.

Revenue from Dining and Entertainment

In addition to traditional retail stores, malls often feature a wide array of dining options and entertainment facilities. Restaurants, cafes, and food courts lease space within the mall, paying rent and a percentage of their sales as part of their agreement. Similarly, movie theaters, arcades, and amusement parks contribute to a mall’s revenue through ticket sales and revenue-sharing arrangements.

Anchor Tenants

Anchor tenants are large, well-established retailers that occupy significant space within a mall. These tenants, such as department stores or supermarkets, attract a substantial number of shoppers to the mall. Mall operators often offer attractive leasing terms to secure anchor tenants, as their presence not only drives foot traffic but also boosts the overall appeal of the mall. The rent paid by anchor tenants forms a crucial part of a mall’s income.

Lease Renewals and Tenant Mix

To ensure a steady income stream, malls focus on maintaining a diverse and attractive tenant mix. By curating a selection of retailers that cater to different consumer preferences, malls can attract a wider audience and encourage repeat visits. Lease renewals also play a significant role in generating income, as existing tenants are more likely to stay and continue paying rent if they see consistent foot traffic and sales within the mall.


Malls are complex economic entities that rely on a multifaceted approach to generate income. From renting space to retailers and anchor tenants to offering ancillary services and diversifying their tenant mix, malls employ various strategies to ensure their financial viability. By understanding the intricacies of how malls make money

FAQ: How Do Malls Make Money?

Welcome to our FAQ on how malls make money! In this section, we will address some of the most frequently asked questions about the revenue generation strategies employed by malls.

1. How do malls generate revenue?

Malls generate revenue through various channels such as:

  • Rent from retailers: Malls lease out space to retailers who pay rent based on the size and location of their stores.
  • Common area maintenance fees: Malls charge tenants for the maintenance and upkeep of common areas like parking lots, restrooms, and common walkways.
  • Advertising and promotional activities: Malls often partner with retailers to host events, sales, and promotions, generating revenue through sponsorship deals and advertising fees.
  • Anchor store agreements: Malls may have anchor stores that attract a significant number of customers. These anchor stores often negotiate special agreements with the mall management, such as paying a percentage of their sales as rent.
  • Service charges: Malls may charge additional fees for services like valet parking, Wi-Fi access, or facility rentals for events.

2. How do malls attract tenants?

Malls employ various strategies to attract tenants, including:

  • Location and foot traffic: Malls situated in prime locations with high foot traffic are more attractive to retailers.
  • Target audience: Malls often focus on attracting a specific target audience by curating their tenant mix accordingly. For example, a mall may target young families by including toy stores, children’s clothing shops, and family-friendly entertainment options.
  • Marketing and advertising: Malls invest in marketing and advertising campaigns to promote their location, amenities, and target audience to potential tenants.
  • Flexible lease terms: Malls may offer flexible lease terms, such as shorter lease durations or revenue-sharing agreements, to entice new tenants.
  • Tenant support: Malls provide support services to tenants, such as marketing assistance, visual merchandising guidance, and access to customer insights, to help them thrive and succeed.

3. How do malls make money from anchor stores?

Malls benefit from anchor stores in several ways:

  • Rent: Anchor stores often pay a significant amount of rent due to their larger size and prime location within the mall.
  • Increase in foot traffic: Anchor stores attract a large number of customers, which benefits other retailers in the mall by increasing overall foot traffic and potential sales.
  • Cooperative advertising: Malls may collaborate with anchor stores on joint advertising campaigns, with both parties sharing the costs. This helps promote the mall as a whole and attract more customers.
  • Lease agreements: Malls may negotiate specific agreements with anchor stores, such as a percentage of their


    I hope you found this article on “How Do Malls Make Money?” insightful and informative. We have delved into the secret business model behind malls and explored the various ways they generate revenue. From leasing out retail spaces to advertising and sponsorships, malls have a multitude of income streams that contribute to their financial success.

    As I reflect on the strategies employed by malls to make money, I can’t help but feel inspired. There is much to learn from their business model and how they adapt to changing consumer trends. By studying their approaches and incorporating them into our own ventures, we can enhance our chances of financial success.

    Investing early in the mall industry can be a wise decision. Not only does it provide an opportunity to profit from a thriving sector, but it also allows us to gain valuable experience in the field. As we navigate the challenges and opportunities that arise, we can develop a deep understanding of the industry

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